Dave was created as an example of a typical general builder customer. I was asked to summarise his likes, dislikes and what he liked to follow in social media using an informal tone of voice that suited the profile.

I am a fast and creative copywriter able to deliver text within tight timescales. I was asked to write copy to be used in two presentations for an internal comms campaign and a website.

I’ve been asked to write many wacky and wonderful things. Writing copy to entice joiners and fitters back into the store was a tricky one.